Event Related Email Marketing
If you’re in the process of hosting an event but need to figure out ways to increase the number of people who will attend the event, then email marketing related to events is the solution. For instance, if your event is a webinar or a launch of a new product, the fruitfulness of the event depends on its participants. People must be aware of the event and what it will be all about. And there’s no better way than connecting with your potential customers than an email. Receiving a message in your inbox makes the message more personal and there are chances of a greater response. The ROI increases and so does awareness related to the product.
Additionally, you can even track the success of the bulk email marketing campaign, by figuring out who opened your mail, what worked for your business and how the email performed overall.
However, if you’re still not satisfied with the traffic you received, we bring to you a list of strategies that you can follow to be successful with your email campaign.
1. Focus on the email design. A crystal clear layout, with a clean display of the elements will determine the success. Use attractive colours, so that the email stands out in the mail box. But remember, always use a consistent colour scheme.
2. Always place the CTA or call to action button where it is clearly visible to the recipient. Customers wish to take quick action. Make the call to action buttons attractive, so customers can respond immediately.
3. Mobile optimization- make sure your email is mobile friendly. Mails that do not open correctly on phone devices are deleted.
4. Include a video- In this age, videos appeal to people more than images. It helps grab attention and increases response rate.
5. Include testimonials- testimonials make your mail more real and allows the user to know how your previous event went. It also helps establish a little bit of trust.
6. Let your recipient know details about the speakers of the event. This will help drive registrations. Let them virtually know the speakers.
7. Tell them the objective of the event, how will they benefit by attending it? Making the objective crisp and clear.
8. Use social media to gain more attraction. Keep the power of social media in mind and then make your event go viral.
9. Finally, do an A/B test of your email. Check it thoroughly for any errors.
Keep the above mentioned strategies in mind and you’re sure to excel.
www.ikhat.com
If you’re in the process of hosting an event but need to figure out ways to increase the number of people who will attend the event, then email marketing related to events is the solution. For instance, if your event is a webinar or a launch of a new product, the fruitfulness of the event depends on its participants. People must be aware of the event and what it will be all about. And there’s no better way than connecting with your potential customers than an email. Receiving a message in your inbox makes the message more personal and there are chances of a greater response. The ROI increases and so does awareness related to the product.
Additionally, you can even track the success of the bulk email marketing campaign, by figuring out who opened your mail, what worked for your business and how the email performed overall.
However, if you’re still not satisfied with the traffic you received, we bring to you a list of strategies that you can follow to be successful with your email campaign.
1. Focus on the email design. A crystal clear layout, with a clean display of the elements will determine the success. Use attractive colours, so that the email stands out in the mail box. But remember, always use a consistent colour scheme.
2. Always place the CTA or call to action button where it is clearly visible to the recipient. Customers wish to take quick action. Make the call to action buttons attractive, so customers can respond immediately.
3. Mobile optimization- make sure your email is mobile friendly. Mails that do not open correctly on phone devices are deleted.
4. Include a video- In this age, videos appeal to people more than images. It helps grab attention and increases response rate.
5. Include testimonials- testimonials make your mail more real and allows the user to know how your previous event went. It also helps establish a little bit of trust.
6. Let your recipient know details about the speakers of the event. This will help drive registrations. Let them virtually know the speakers.
7. Tell them the objective of the event, how will they benefit by attending it? Making the objective crisp and clear.
8. Use social media to gain more attraction. Keep the power of social media in mind and then make your event go viral.
9. Finally, do an A/B test of your email. Check it thoroughly for any errors.
Keep the above mentioned strategies in mind and you’re sure to excel.
www.ikhat.com
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