Wednesday 31 July 2013

Power of Email Marketing





Email marketing is one of the best powerful tools for direct marketing a commercial message to a group of targeted people using email. In a descriptive way every email sent to a potential or current customer could be considered under email marketing. Generally it involves email to send ads request business, or solicits of donations and is meant to build loyalty, trust or brand awareness.

Email Marketing can be done to either cold lists or current customer database. Broadly the term is usually used to refer to

  • Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers to encourage customer loyalty and repeat business.
  • Sending email message with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
  • Adding advertisements to email messages sent by other companies to their customers.
Email Marketing is divided into two parts
  •   Transactional emails
  •     Direct emails
Transactional emails

Transactional emails are usually triggered based on a customer’s action with a company. Triggered transactional messages include dropped basket messages, purchase or order confirmation emails and email receipts.

The primary purpose of a transactional email is to convey information regarding the action that triggered it. But due to its high open rates transactional emails are a golden opportunity to engage customers, to introduce or extend the email relationship with customers or subscribers to anticipate and answer questions or to cross-sell or up-sell products or services.

Direct emails

Direct email involves sending an emails solely to communicate a promotional messages companies usually collect a list of customer or prospect email addresses to send direct promotional messages to, or they can also rent a list of email addresses from service companies.







Monday 6 May 2013

Effective tips for Email Campaign | Bulk Email Solutions Provider












While going for an email campaign, we face big issues how to build a list without stepping into the realm of spamming (sending promotions without consent or the ability to get off the list).

Email marketing techniques – newsletters, announcements and promotions are an inexpensive way to reach prospects and customers. For sending emails you don’t have to pay price for the printing or postage. Through it you get quick results.

In Email marketing it is a big issue that how to build a list without stepping into the realm of spamming (sending promotions without consent or the ability to get off the list).

While sending emails keep these points in mind 

Use your current list of customers and contacts
Email appending
Rent opt-in list
Use lists of groups you are associated with
Collect addresses on your sites
Promote your newsletter in your emails
Trade lists with other organizations and businesses
Offer a Bounty for email addresses
Buy bulk email addresses
Remind subscribers to forward your newsletter to friends

Friday 29 March 2013

Email Marketing Trend Boon for Your Business | Digital Marketing Through Email








Email marketing trend increasing day by day. It is the most effective tool for business organizations. Email is one of the most profitable marketing channels today in competitive market. New-New technologies hitting the market it just seems like sky is the limit.

It is the most effective technology because it requires less input and gives maximum output. There are so many new trends in email marketing are coming heavily based on technology advances. Optimizing  email messages, both in design and messages, for mobile platforms appears to be the wave of the future. One of boon of popularity with email is that it’s so easy to check messages anywhere anytime. The study found that email drives consume purchases more than any other marketing channel. Sixty-six percent of the respondents said they made a purchase based on a marketing  email, followed by direct mail, telephone, Facebook and text messages, in that order.

At last I can say that email marketing trends is growing because it really works and it is effective in your business. It is boon for business owners.


Wednesday 13 March 2013

Some Key tips for email marketing | Boost Your Sale Through Email Marketing



Email Marketing

Email Marketing is defined as the process of soliciting business prospects via email. It is just as we previous sends mails through postal service, messages now days we are sending it through electronically via email.

It improves the value with customer relationships while also giving stress to new prospects it is tough challenge. But those are professional in email marketing and they are using the updated email marketing tools make it surprisingly easy and affordable. Another advantage associated with email marketing is that it can be personalized for the recipients increasing chances of conversions.

Some of the most important benefits of Email Marketing

  • Email marketing reduces time and efforts.
  • It helps to increase sales.
  • Emails help in generate repeat business.
  • Improve tracking and feedback.
  • Increase customer’s loyalty and profitability


Key tips for Email Marketing

  • Make it sure that your email has obvious links
  • Minimize your use of Images
  • Make it easy to unsubscribe
  • Follow spam tips every time you send email
  • Maximize your email template Dimensions
  • Keep your text short and easy to scan
  • Keep your email list clean
  • Properly use Alt text, Title and Linked with images
  • Send test emails before sending to mail list
  • Make sure to piggyback a text version

Saturday 23 February 2013

Benefits of email marketing for the Business | Bulk Email Service Provider








Email marketing is a cost effective way to communicate with prospects and existing customers. Email is a faster cheaper and easier way to communicate with customers and prospects. One of the biggest advantages of email marketing lies in its effectiveness. Another advantage associated with email marketing is that it can be personalized for the recipients increasing chances of conversions.
      It improves the value with customer relationships while also giving stress to new prospects it is tough challenge. But those are professional in email marketing and they are using the updated email marketing tools make it surprisingly easy and affordable.
  
Some of the most important benefits of email marketing

  • Email marketing reduces time and efforts.
  • It helps to increase sales.
  • Emails help in generate repeat business.
  • Improve tracking and feedback.
  • Increase customer’s loyalty and profitability.

Email marketing reduces time and efforts
Email marketing helps to reduce time and efforts. Here we are mainly focus on targeted customers or clients. So, it reduces time and efforts. Also it saves money.

It helps to increase sales
Email marketing is one of the best tools for increasing sales. Through it you can advertise your product and easily reach to your customers and clients.

Help in generate repeat business
If you are introducing any new products or adding any new features in the existing products then you can easily promote or advertise your products. Definitely it will help you in generating repeated business.

Improve Tracking and feedback
One of the plus points with email marketing is that you can get feedback from your clients and customers. Also you can track from where you are receiving the emails.

Increasing customer loyalty and profitability
With the help of emails you can regularly get connected to your customers. It shows loyalty of yours towards customers. Loyalty gives blind belief of customers on you.