How to Use Email Marketing to Build Brand Awareness | Cheapest Email Marketing India

How to Use Email Marketing to Build Brand Awareness

Now, you’ve got your company in place. Your projects are ongoing and your business is running. But is your business really growing? Are people aware of what you do? Do customers know what you have to offer? It’s time to generate brand awareness. Let your potential customers know you’re a blessing for them. And the best tool to build brand awareness in today’s world is email marketing.

Customers prefer personalization and the best way to personalize your product for them is to arrive in their inbox, surprise them and show them what you’ve got.

Using bulk email marketing has a number of additional benefits. While it is cost effective and efficient, it allows you to send targeted campaigns and gets you instant impact and results. Everyone loves a warm welcome and emails are no different. Give a nice welcome to your prospective customers. Keep the content cogent and clear and send out a proper brand logo. Never forget to seek permission for future communication.

Decide what your brand image should project and stick to it, make sure it is standardized throughout and there should be no diversions from it. Make the email experience interactive and engaging. Ask questions, make it fun and creative. Your call to action should be appealing and attractive, so people can take an action immediately. Share things that will increase the knowledge of your customers rather than continuously trying to sell your products. Be regular with your mails and tailor them according to the preferences of your customers.

Email marketing is a powerful tool but only when you know how to use it!

Event Related Email Marketing | Bulk Email Service Providers

Event Related Email Marketing

If you’re in the process of hosting an event but need to figure out ways to increase the number of people who will attend the event, then email marketing related to events is the solution.  For instance, if your event is a webinar or a launch of a new product, the fruitfulness of the event depends on its participants. People must be aware of the event and what it will be all about.  And there’s no better way than connecting with your potential customers than an email. Receiving a message in your inbox makes the message more personal and there are chances of a greater response. The ROI increases and so does awareness related to the product.

Additionally, you can even track the success of the bulk email marketing campaign, by figuring out who opened your mail, what worked for your business and how the email performed overall.

However, if you’re still not satisfied with the traffic you received, we bring to you a list of strategies that you can follow to be successful with your email campaign.

1. Focus on the email design. A crystal clear layout, with a clean display of the elements will determine the success.  Use attractive colours, so that the email stands out in the mail box. But remember, always use a consistent colour scheme.

2. Always place the CTA or call to action button where it is clearly visible to the recipient. Customers wish to take quick action. Make the call to action buttons attractive, so customers can respond immediately.

3. Mobile optimization- make sure your email is mobile friendly. Mails that do not open correctly on phone devices are deleted.

4. Include a video- In this age, videos appeal to people more than images. It helps grab attention and increases response rate.

5. Include testimonials- testimonials make your mail more real and allows the user to know how your previous event went. It also helps establish a little bit of trust.

6. Let your recipient know details about the speakers of the event. This will help drive registrations. Let them virtually  know the speakers.

7. Tell them the  objective of the event, how will they benefit by attending it? Making the objective crisp and clear.

8. Use social media to gain more attraction. Keep the  power of social media in mind and then make your event go viral.

9. Finally, do an A/B test of your email. Check it thoroughly for any errors.

Keep the above mentioned strategies in mind and you’re sure to excel.

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