Automatic notification of the non-delivery of your emails is called an Emails Bounce. It is very essential to have an eye on your bounce numbers so that you can be sure about your campaigns success and about your campaigns success and about the information regarding your abiding by spam laws. The success ratio of any email marketing campaign depends upon these number counts.
A Hard Bounce- A hard bounce is a notification with a permanent reason of failure. There could many reasons for Hard Bounce such as – fake address, non-real domain, or may be the email recipient’s server won’t accept emails. In Ikhat we assure our clients the Hard Bounce address won’t receive emails from them so their reputation remains in etiquette.
A Soft Bounce- When email address was valid and the email message reached the recipient’s mail server, but it bounces because of some temporary reasons that type of emails called Soft Bounce. The reasons are-the mail box is full or the server is down.
IKhat the bulk email solutions provider, retries sending the emails after sometime of receiving Soft Bounce Email until the message is delivered successfully.
When either a hard or a soft bounce emails are received, it means that now it is the time to manage your emails lists. IKhat the bulk email service provider, send bulk emails only to the recipients who have signed up to receive them. We also use emails validator at the point of sign up to reduce invalid addresses.