Event Related Email Marketing | Bulk Email Service Providers

Event Related Email Marketing

If you’re in the process of hosting an event but need to figure out ways to increase the number of people who will attend the event, then email marketing related to events is the solution.  For instance, if your event is a webinar or a launch of a new product, the fruitfulness of the event depends on its participants. People must be aware of the event and what it will be all about.  And there’s no better way than connecting with your potential customers than an email. Receiving a message in your inbox makes the message more personal and there are chances of a greater response. The ROI increases and so does awareness related to the product.

Additionally, you can even track the success of the bulk email marketing campaign, by figuring out who opened your mail, what worked for your business and how the email performed overall.

However, if you’re still not satisfied with the traffic you received, we bring to you a list of strategies that you can follow to be successful with your email campaign.

1. Focus on the email design. A crystal clear layout, with a clean display of the elements will determine the success.  Use attractive colours, so that the email stands out in the mail box. But remember, always use a consistent colour scheme.

2. Always place the CTA or call to action button where it is clearly visible to the recipient. Customers wish to take quick action. Make the call to action buttons attractive, so customers can respond immediately.

3. Mobile optimization- make sure your email is mobile friendly. Mails that do not open correctly on phone devices are deleted.

4. Include a video- In this age, videos appeal to people more than images. It helps grab attention and increases response rate.

5. Include testimonials- testimonials make your mail more real and allows the user to know how your previous event went. It also helps establish a little bit of trust.

6. Let your recipient know details about the speakers of the event. This will help drive registrations. Let them virtually  know the speakers.

7. Tell them the  objective of the event, how will they benefit by attending it? Making the objective crisp and clear.

8. Use social media to gain more attraction. Keep the  power of social media in mind and then make your event go viral.

9. Finally, do an A/B test of your email. Check it thoroughly for any errors.

Keep the above mentioned strategies in mind and you’re sure to excel.

www.ikhat.com

 

Build Your Own Email List To Send Successfull Email Campaigns | Bulk Email Service Providers

Grow Your Own Email List

Purchasing an email list is never the best idea. Organically growing an email list yields benefits like no other. An email list is the building block for any business. The success of the business lies on the efficiency of communication, which is always a two way street. Customer support in a business is always essential and there’s no better way than keeping your loyal customers in the loop through regular emails. Emails allow customer feedback for your business and keep the customers updated on any new development that may be of interest to them.

Interaction is key and for that interaction to be fruitful, quality of subscribers is crucial. A pre bought email list will focus on quantity, not quality. If quality is compromised, it can lead to failure of the email campaign. A purchased email list does not test the veracity of the email, it does not even check whether the email id still exists. This can hamper the deliverability of the mail and the mail may bounce back. The ids in a purchased list are mostly black listed or non-existent. No company would sell their list to you if it was a verified list. Do not indulge in purchasing a list as it will severely impact your brand/company reputation. Stay cautious, as a purchased list may lead your email service provider to penalize you. The list may adversely impact the deliverability of mails on that IP list.

Buying a purchase list does not comply with the rules and is illegal under the Violation of the consent rules under GDPR. Always create and Opt in email list. This list is created after taking the consent of the recipient, who then becomes voluntary subscribers to your mails. Create a list with good content, which will be valued by the audience and redirect them to your business goals. Make them feel valued and important and offer them what they are looking for.

Creating subscription forms on the website will help you to build a list. Make sure the subscription forms are easy to locate and are must be visually placed on the website. Make discount offers and refer a friend and get a discount offer so that the word spreads.

You can make a free registration on our website to activate 10 days absolutely free trial period and you will be able to send email campaigns: - www.ikhat.com